Accessibility isn’t just the right thing to do—it’s a proven business growth strategy. Gyms and studios that invest in inclusive practices see higher member retention, stronger referrals, and greater brand loyalty.
Fyonna Vanderwerf, award-winning fitness leader and founder of Bees Knees Wellness Muskoka and Hive Muskoka, helps fitness businesses unlock the financial and community benefits of accessibility. With over 20 years in the industry, she knows that when you open your doors wider, more people walk in—and stay.